The sore of LED lighting industry, have you cracked down on fakes today

Since the "Two Sessions" last year, the 12th NPC deputies put forward the "Suggestions on Further Strengthening the Protection of E-commerce Intellectual Property Rights", calling on government departments and e-commerce platforms to cooperate, form a linkage coordination mechanism, and investigate and deal with e-commerce intellectual property infringement. This year, the representative once again called for multi-party cooperation to purify the e-commerce platform and protect the rights and interests of consumers and brand merchants. At the same time, many representatives spoke out in support of the Internet's "crackdown on counterfeit goods". For a while, "e-commerce crackdown on counterfeit goods" directly followed up "the right not the caprice" and became the focus of discussion in all walks of life.

At present, China's LED lighting industry has become a trend of plagiarism, and the market is flooded with counterfeit and shoddy goods. As long as users need them, they will be everywhere. The market demand determines that this group will continue to exist. At present, many bad businesses or enterprises rely on plagiarism of other people's LED technology to "cash in" while the various regulatory systems of the LED industry are not yet fully mature. This phenomenon has seriously affected the healthy development of the LED lighting industry. Therefore, the voice of "safeguarding rights and fighting against counterfeits" in the industry has never faded. It is understood that some major brands in the industry have always insisted on "fighting against counterfeits" and have been shown in daily anti counterfeiting activities.

LED enterprises are talking about "cracking down on counterfeits", and people in one industry have given several suggestions:

1、 Protect rights and crack down on counterfeits through networking. Weave an omnipresent network, so that infringement has nowhere to hide;

2、 Safeguarding rights and combating counterfeits. The best way for enterprises to fight against counterfeiting and safeguard their rights is to choose a third-party professional organization to participate in the protection of their rights;

3、 Safeguarding rights and cracking down on counterfeits are routine. Combine the fight against counterfeits and safeguarding rights with the daily operation and management of the enterprise;

4、 Industrialization of safeguarding rights and combating counterfeits. Fully mobilize, organize and mobilize the strength and resources of the whole society.

More people in the industry believe that the crackdown on LED counterfeiting needs policy support. In the LED lighting industry, the ultimate victim of the emergence of "counterfeit" products is the end consumer, because they have no ability to distinguish lighting products and can not distinguish the product quality from the product surface. "Counterfeit" products not only damage the interests of end consumers, but also cause multiple injuries to consumers' personal, economic and spiritual. For LED enterprises, the phenomenon of "counterfeiting" will directly affect the brand reputation and image of the enterprise, and infringe the legitimate rights and interests of the enterprise.

To do well in fighting against counterfeits and safeguarding rights, we need to start from three aspects: 1. We need to formulate relevant industry standards to regulate market behavior; 2. The state should strengthen market supervision and formulate relevant policies to ensure consumers' safety in the use of lamps and lanterns; 3. Enterprises should strengthen the promotion of products and improve consumers' ability to identify products.

Others in the industry believe that we should use the law to protect our rights and crack down on counterfeits. LED enterprises have to face the reality of being copied and infringed while continuing to innovate and exploit. All our new products have national patented technology. Innovation is an inexhaustible driving force for the development of enterprises. LED enterprises should always be ready to take up legal weapons to safeguard their own rights and interests.

It is understood that at the Internet conference at the end of 2014, the word "crack down on counterfeits" frequently appeared. In addition, Alibaba's "on the bar" SAIC shocked the overseas market in January this year, bringing about a series of negative effects. It can be seen that with the listing of Jumei, Jingdong and Alibaba successively, China's e-commerce market has been put under the microscope, so the major e-commerce platforms have become enthusiastic about "crack down on counterfeits".

As the most important platform for LED e-commerce, Alibaba's new anti fraud strategy has a rather foreign name of "Mantianxing", which uses "code" as the connection to provide LED manufacturers with a complete set of solutions from production data management, product traceability, anti-counterfeiting and authenticity verification, product description, and interaction with terminal consumers. Consumers can identify the authenticity of LED products and trace the origin by scanning the QR code on the products with their mobile phones, trying to cut off the counterfeiting and selling behavior of bad businesses from the source of production. In addition, many e-commerce platforms have begun to launch the anti-counterfeit code alliance for authentic LED lighting products, and launched the anti-counterfeit code system. Consumers can verify the authenticity according to the 16 digit anti-counterfeit code on the product packaging. We began to take a solid action to "crack down on fakes", hoping to increase the exposure of LED merchants to selling fakes.

The LED lighting industry is now rife with fakes, which makes people afraid to buy LED products in the market at random, and Tmall Taobao makes people not choose to buy LED products. Another point is the price of LED lighting products. The price of some products is too low to be feared. Most low-cost products are suspicious, because the production level of the industry is not enough to reach such low costs. The fight against counterfeits with LED lighting is still a long way to go... The road is long and the idea of fighting against counterfeits is endless!